In my previous blogs, even I emphasized the significant importance of the hotel interior and hotel furniture may affect guest’s stay experience, but I do not believe it’s veritas that a new guest would willing to pay high price for luxury room amenities unless they get firm confidence of the value core- which is the hotel service . I believe an intangible services have fewer cues to enable consumer evaluation compared to physical goods. I am not expert of study of this field, but this blog is my attempts ( according to my personal experience )  to identify what items and amenities guests find most/least useful and to examine whether luxury brand room amenities can enhance my evaluation of a hotel and increase my willingness to pay .

Internet ( Wi-fi) is regarded as the most useful hotel amenity for both for holiday guests and business purpose guests, of course especially for the latter group, high speed wi-fi is essential , and also telephone was regarded as an useful amenity. Food quality ( especially for these rooms include breakfast ) was also an additional valuable amenity to make me pay more, or willing to return.

Generally speaking, I believe customers willingness to pay is affected by providing clean tiny room amenities and reviews of guest services.